The Inside Stuff on the 1980s NBA Business Boom #6
citizennathan.substack.com
From Hang Time to Prime Time is a rollicking business history of the early years of the NBA's rise to fame and profitability. In 1981, sixteen of the twenty-three teams lost money, and most franchises depended on an $800,000 check from CBS to stay afloat. In the 1982-83 season, there were just seven nationally televised games. By the end of the decade, the NBA and NBC signed a four year $600 million deal. Cue the NBA on NBC theme music.
The Inside Stuff on the 1980s NBA Business Boom #6
The Inside Stuff on the 1980s NBA Business…
The Inside Stuff on the 1980s NBA Business Boom #6
From Hang Time to Prime Time is a rollicking business history of the early years of the NBA's rise to fame and profitability. In 1981, sixteen of the twenty-three teams lost money, and most franchises depended on an $800,000 check from CBS to stay afloat. In the 1982-83 season, there were just seven nationally televised games. By the end of the decade, the NBA and NBC signed a four year $600 million deal. Cue the NBA on NBC theme music.